Bangalore, March 06, 2017 – Madhu Sundaramurthy from Mayflower Language Services, will be speaking to ecommerce sellers at the Cross-border Ecommerce Simplified – Workshop by eUnimart on June 16 at the Russian Centre for Science and Technology, New Delhi.
eUnimart, India’s first complete cross-border ecommerce enabler has identified the main challenges faced by sellers seeking to sell globally. The workshop will help address these challenges and will also be a platform for sellers to interact with the experts from the translation, logistics and payments industry.
Mayflower, whose mission is to provide innovative language solutions that enable organizations to evolve and prosper, has partnered with eUnimart to help Indian sellers tap in the potential of the $1 Trillion cross-border ecommerce industry. Madhu Sundaramurthy, an industry veteran with 15 years of experience in translation, will be there to educate Indian sellers on the expectations of the global buyers and how translation can help in accelerating global sales. Over 72% of global consumers prefer to use their native language when shopping online and Madhu aims to help our Indian sellers reach out to that majority.
“Cross-border ecommerce is very tough and competing with the best sellers globally means you need an edge to succeed. The requirement is not for unique products or lots of great marketing alone, but green pastures and great content. There are a number of markets out there that are larger than 5× or more when compared to India, but totally ignored by sellers because of the difficulties in language and translation. Countries like Mexico, China, Germany, Spain, France and Indonesia are the largest ecommerce markets in the world, but need dedicated translation. Stats show that conversions increase manifold once the subject matter is presented in local language making it more appealing to customers. Somehow, automated translation does not cut it and you need proper translation services. We have partnered with Mayflower to provide Indian sellers the cheapest and best in the world translation services.” said Shayak Mazumder, CEO – eUnimart, speaking about the workshop.
About Mayflower Language Services
Established in 2003, Mayflower Language Services, an ISO-certified organization, helps companies succeed in global markets. Serving over 1200 satisfied clients across 30 countries, Mayflower specializes in Software, Document, eLearning and Multimedia Localization, Multilingual Staffing, Software Testing, AR/VR Services and more. Mayflower’s four ‘Centers of Excellence’ use the latest technology and innovation to serve customers with speed, quality, accuracy and integrity to deliver outstanding quality.
Contact: Mayflower Language Services Pvt. Ltd.