A dramatic increase in the use of smartphones globally has made mobile apps a requisite to daily life.
In 2017, consumers downloaded 178.1 billion mobile apps on their devices. In 2022, this figure is projected to grow to 258.2 billion app downloads (Source: Statista). As a developer, what you need to evaluate is the global market readiness of your apps that is available on an app store/platform. According to App Annie, 50% of the countries within the top 10 for downloads and revenue are non-English speaking countries. Hence, app localization plays a vital role in the success of your apps. At the same point, rather than jumping into app localization, it is highly recommended to start by localizing your app’s App Store Optimization (ASO) and other aspects that will play a key role in enhanced user experience.
At Summa Linguae Technologies, we provide solutions from consulting for beginning with the right global strategy to an end-to-end localization and testing of the app.
Mayflower localized the world’s most comprehensive women’s health tracking app into 25 languages. This app has a reach of over 6 million in 192 countries, and is effectively educating women on health and hygiene.