A monumental increase in the use of the internet by everyone across ages has made the world wide web a global marketplace. Your website, hence, becomes the pedestal you want to display your product(s) to the world, and should not be lost in translation.
Game Localization and Testing
Ask a game developer, designer, gamer or just anyone from the gaming industry and they will tell you that you could create awesome game plots with state-of-the-art graphics, but it’s always about the experience. If each player does not have an enjoyable experience, the game is bound for failure.
A dramatic increase in the use of smartphones globally has made mobile apps a requisite to daily life. In 2017, consumers downloaded 178.1 billion mobile apps on their devices. In 2022, this figure is projected to grow to 258.2 billion app downloads (Source: Statista).
The global tech-users of today expect products in their own languages, especially if they intend to use it regularly. When products are made available to the user in their native language, it aids in better customer experience.
Technological advancements in the 21st century has made learning much more efficient, easily available and organized. Concurrently, technical progress has led to a situation where educational content must meet much higher standards, and it should be engaging and interesting for the receiver.
Evaluating the context, language and functional attributes of the product content is critical to make your product more accessible to global users through product localization.